
The social media phenomenon is a bit new to many churches like ours. The pace at which social media has evolved is dizzying, and one’s ability to be conversant and agile within such media can be cause for anxiety and frustration. As one who has made use of social media for much of my work in ministry over the last 10 years, I would like to set my fellow church members’ minds at ease, and invite those interested into a most fascinating medium of communication and relational connectivity.
First, let me be clear that no one presumes that social media is a replacement for physical, face-to-face relationships within and outside of the church. Person to person relationships are life-giving and vital to being human. Social media allows for an expansion of those possibilities, and can be utilized to foster, maintain, and extend the kind of connections we need and long for as persons. Social media doesn’t replace a physical presence with an other; it simply opens the horizons on that exponentially.
Second, social media is not complicated, nor does it require a significant level of computer skills. If you can read, point & click, and type, you’re pretty much ready to go. Some forms of social media are more complicated than others. The nice thing is that you can choose just how intricate you want to get with various forms of social media. I still have friends on FaceBook and Twitter who haven’t uploaded profile pictures. Geesh!
The truth is, you can engage the media at your own pace – as much or as little as you want.
Third, social media is fun. You can update your friends from high school that you haven’t seen in 20 years in a matter of seconds in real time, video, or in 140 characters or less. You can share links to news articles with colleagues as soon as they are run. You can organize an event and inform hundreds of people without using a single piece of paper, and without paying one cent on postage. You can create a network of references for your resume portfolio. You can upload video from your family vacation or share digital photo albums with family and friends while the event or trip is still happening. The possibilities are almost limitless.
If you’re reading this, you are already participating in the social media phenomenon. If you click the comment link of this post and add your voice to what I have written here, you are participating in what I think is the most valuable contribution of social media; “open source participation.” In other words, anyone who wants to add their voice & creativity to the mix can do so.
Our church website is an effort to make the most of some social media basics like blogging, twitter, and podcasting. What did he just say?
Blogging – Writing for, and interacting with a blog. Blog is short for “Weblog” which is a type of website where one or several writers post commentary on any number of subjects, issues, and topic. You are reading and interacting with a blog right now! See full wiki here.
Twitter - A micro-blogging website/application that allows you to send messages and links in 140 characters or less. Our church twitter feed is updated in real time and can be found on the right-hand (yours) side of each page of the website. See full wiki here.
Podcasting – Digital audio recordings that can be posted for downloading and sharing via blogs and websites. Our church website will provide sermons and other audio files as podcasts soon. See full wiki here.
You will also notice that at the end of each explanation there is colored text that says “See full wiki here.” Wiki is short for “Wikipedia” and other open-source resource materials. It is colored because it is a hyperlink. Hyperlinks allow you to click and find additional information from other websites. Bloggers use it to reference additional materials.
We hope you will utilize these elements of our church’s social network. We also have a FaceBook page that you can access if you have a FaceBook account. You can get there by clicking here.